The FIP is a contests that rewards ideas of marketing that join eight groups of categories those that add 111 options of tools or technical. His prestige, based in the quality of his judgement to charge of numerous international experts and a system of vote acumulable by points without intervention of "sworn finalists" Is widely recognized in all Latin America, Spain and Portugal. It has attained to establish as one of the most important contests of the world in his groups, Supported from does eleven years by the participation of agencies of marketing, of advertising, of promotions, of direct marketing, and until producers of events that Represent an enormous variety of actions of international marks.

Is born in in the year 1999 under the name "The Winners " taking entries only from Argentina and Uruguay. To the little time begins to receive asked for inscriptions campaigns of other Latinoamericans Countries and pushed by the interest showed in the market, the Executive Committee of the festival initiates intense trips and negotiations hit with Europe, attaining adherir campaigns of Spain and Portugal, converting like this in The Iberoamerican Festival of Promotions & Events.

The FIP year to year realizes around the world an exhaustive research of expert professionals in the subject eat; executives of marketing of companies, of marks, creative directors of agencies and specialized teachers, with the end of conform his nominates of juris. said juries, have the responsibility, from his respective countries and by means of a system on-line highly confidential, to realize an evaluation to the campaigns presented, awarding him points to the same, taking in account determined concepts, classifying them to receive or no, prizes in each one of the 111 Categories in that cualifi. the festival. The installation of the juries on-line without sworn finalists finished to consolidate the festival in 2007.

The FIP in 2011 present, 111 categoríes and an exceptional jury that will achieve to ninety members. This wide offer of possibilities give through the eight options of disciplines of marketing in that they divide the categories, what brinda a wide fan of options that to the same time certifies how much of polemic shuts the terminology Below the Line adjudicated to the current.

And an exceptional jury that will achieve to ninety members. This wide offer of possibilities give through the eight options of disciplines of marketing in that they divide the categories, what give us a wide fan of options that to the same time certifies how much of polemic shuts the terminology Below the Line adjudicated to the current marketing to the XXI Century.