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This contest is based on problem solving. It is to your advantage to fully describe the real-world situation your entry had to face, such as exceptional competition, new kind of product, low budget, geographical restrictions, etc. Points are awarded based on the way your team CREATIVELY defeated these promotional marketing difficulties.

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The top number of entries that you may send to FIP
on each campaign Is strictly limited to seven, and you can select the categories from the 72 tactics or rules that is offering the FIP

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PAYMENT FOR PRIZES – FIP accept pays for no more than six categories per campaign . If you are notified that an Entry of your agency is a Finalist please don't hesitate !!! : you are a winner !!! ( of cristal , gold, or other metals. You must to prepare a trip to Argentine…

>> http://www.fipfestival.com.ar/nuevofip/

HOW THE ENTRIES ARE JUDGED
The FIP Judging Division consists of 85 people -- a General Manager – The FIP’s President – Five president of each of tre five groups ( Executive Board Director), and the rest of on line Judges – Latin America, United States/Americas, Spain, Italy, The Philipines and France. All help choose the international judges --- men and women - who collectively donate over 150 judging days per year and you can see their CV an the web of FIP.

Approximately 80 judges on line are selected. Most are Executive or Sr. VP Creative Directors with ten or more years of experience.

Entries are collected in the intranet of FIP, by giving to the agencies an encrypted number where they are subjected to the first Eliminative Round of hands-on judging. Although the Exexutive Board seated the five presidents to a table (including the Awards President ).

These scores are then measured against the pre-fixed totals required for each category. Prizes are awarded on an absolute scale, not on a subjective opinion, so there are no prizes when point counts are inadequate. 

WHAT WORK IS FIP-QUALIFIED
The sheer power of an idea that creates an action-favorable mental and emotional contact with the prospect is even more important than design, photography, copy, or technology. The FIP entries are award-worthy if they demonstrate an innovative solution to the marketing problem that MUST be explained on the accompanying Entry Form.